P.L.A.N. Website

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P.L.A.N. Website

NAVIGATION visitor experience

search box

make pages easy to find

side menus with nesting

top/side menu on every page

map out your website

LANDSCAPE website features

BACK-END

caching

SSL certificate

SEO

FRONT-END

FAQ page

social media links

share buttons

contact information

map and directions

blog

photo/video gallery

e-commerce

payment processing

shopping cart

lead magnet

email list

AESTHETICS look and feel

visit competitors’ websites

mood

A digital collage or group of elements that help define the direction of a website. A creative brief with visual and UI elements of the website.

Not a mock-up, which is a more concrete version of a website that is only a few steps away from going live.

Elements to include:

• Images
• Fonts
• Colors
• Graphics
• Patterns
• Grids
• Screenshots of other websites (as examples of UI)
• Basic text (not fonts, but rather the words you might use for headlines, dropdown menus, and links)
• Layout

See my mood board suggestion here:

themes

fonts

colors

responsive design

top content

front and center on the screen

quality graphics

not too many

match content and message

easy-to-read site

basic font readable on all browsers

consider target demographics

PREPARE target audience/website tone/goals

organize information

set tone

casual

formal

target audience

Goal

online brochure

sell products

generate leads

Target Market?