Kategorier: Alla - marketing - production - design - promotion

av Xinyi ZHOU för 5 årar sedan

418

Tencent

Tencent is organizing an E-sports competition scheduled for mid-2020, featuring professional players, analysts, coaches, marketing experts, event management specialists, legal experts, and accountants.

Tencent

Tencent

Name the character


Type in the name of the character whose change throughout the story you are going to analyze.

Example: Nick Carraway.

Process

Character's behavior

Think of the character's behavior at the beginning of the story and look for the way it changed throughout the story.

Process 3: keep the game operation
HR: administrative officer

The reason for the change in behavior

Type in the explanation for the character's change of behavior.

Example: He became so involved with dishonest and careless people that he began to resemble them.

IT&WEB: keep internal systems working

The reason for the change in behavior

What caused the character to change the first behavior you mentioned? Type in the reason for the change.

Example: 'because no one else was interested ', and he felt Gatsby shouldn't be left alone in his last moments.

Process 2: Promotion
Customer support: help and support to use our product
Sales and marketing: sell the product and do the promotion
Process 1: Production
Audio:

create the music and sound effect

Programmer

Initial behavior

What is the character's behavior at the beginning of the story? Type in a relevant quote for your statement.

Example: Nick seems to be an honest person, calling himself 'one of the few honest people that I have ever known'.

produce all codes and tools

create 2D & 3D concepts

design the characters and game background

Game designer:

Initial behavior

How does the character act at the beginning of the story? Type in a relevant quote for your statement.

Example: Nick shows his immature side as he leaves to New York in order to avoid 'being rumored into marriage' with his girlfriend.

create story and mechanics

design basic structure of the game

New business AIM: Hold an E-sports competition Date: Mid 2020 Staff: professional players analysts and coachs marketing Event management specialists lawyers / legal experts and accountants

Structure changed: centralization

Job Position --- Decentralization

Character's feelings

Focus on the way the character's feelings are presented at the beginning and at the end of the story, while explaining why they have changed.

MARKETING DEPARTMENT
HR
customer support
Sales and marketing
GAME DESIGN DEPARTMENT
IT& web
producer
audio
game designer

Initial feelings


How does the character feel about a certain subject at the beginning of the story? Type in a relevant quote to support your statement.

Example: 'Reserving judgements is a matter of infinite hope.'

programmer

Change of feelings

In what way did the character change the feeling you mentioned?

Type in a quote to support your statement.

Example: 'They are a rotten crowd. You're worth the whole damn bunch put together.' - Nick criticizing the Buchanans.

Artist

Change of feelings

How did the character change the belief you mentioned?

Type in a relevant quote for his change.

Example: 'Winter night and the real snow, our snow(...)We drew in deep breaths of it . . . unutterably aware of our identity with this country for one strange hour before we melted indistinguishably into it again. That's my middle-west.' - Nick on the purity and integrity of Midwest.

Aim: Design a most representative product, then publish it.

Title


Type in the title and author of the literary work that introduces the character.

Example: The Great Gatsby, by F. Scott Fitzgerald.