Connect -
maximising customer growth
Lead nurturing
Execution platforms
Face-to-face
Phone
Direct mail
Special reports
Press releases
Article emails with links
Newsletters
Parental information
Online presence
whyri.com.au
whysre.com.au
Other literature to encourage SRE enrolment
Flyers
SRE info packs
Memberships
SRE supporters and advocates
My Connect
Relationships
ICCOREIS
Education Departments
Youthworks donors
Parents/Guardians of students
State School principals
MST
SRE coordinators & teachers
SRE providers
Sales team
Customer lists
Tailor customer lists
Church - Youth Ministers
Church - Children's Ministers
Church - Senior Ministers
Independent Schools
State Schools
SRE & RI
More contacts on CRM
Upload MST's contacts
Upload all SRE providers
Upload all Think Faith members (200+)
Upload all My Connect members (3800+)
Upload all buyers - webstore/phone/email/fax
Profit leaks
Free delivery for orders over $X
High print/postage costs
Discounts to trade and
highly-valued customers
Pricing
Product delivery
Couriers v Australia Post
80/20 Principle
Lead generation
Cold calling
Send promo pack
Follow-up email
Clear value proposition
Increasing contacts in the CRM
Sourcing key contacts for each organisation
Strategy for each call
(poor petitioning can do more damage than good)
Targeted lists
Potential customers
Lapsed customers
New market checklist
Referrals
Trade customers
Current partners
Alliances
Existing clients
In-store promotions
Events
Trade events
Webinars
Seminars
Workshops
Conferences
Strong customer service
Ability to calm customers
Across Connect roll-out dates
Increasing conversion rates
7-day follow-up to initial email enquiries
24-hour response to customer enquiries
Emails
Voicemails
Prioritise orders of top-buying customer
Good product knowledge
Online marketing
Research
Customer feedback
Strong online presence
Social media
Pinterest
Instagram
LinkedIn
Twitter
Facebook
Quality content
Podcasts
Information
Training events
Tutorials
Special reports (i.e. Ed Dept reports)
Product reviews
Articles
EDM/email marketing
Education (growing product knowledge)
Sales follow up
Relationship building
Website
Strong SEO structure
Opt-in page / sign up forms
Product descriptions
Content
Graphic design
Page loading speed
Testimonials
Usability
Robust search tool
Advertising
SMS notifications
Advetorials
Sponsorships
Unique Selling Proposition
Strong proposition / persuavive
Must be one the competition cannot or does not offer (unique offer)
"Buy this product, for this specific benefit."
Print advertising
YW newsletters
CEP catalogue
School newsletters
College yearbooks
Denominational newspapers
Clear call to action
Online advertising
Organic advertising
Paid advertising
Banner Advertising
Site targeted, eg. sydneyanglicans.net
Online advertising brokers
Beacon Ads
Adbrite
PPC
MSN
Yahoo
Bing Ads
Google Adwords
