类别 全部 - literacy - persuasion - awareness - techniques

作者:Marek Rogalski 5 年以前

148

Sample Mind Map

Educating children about media literacy from an early age is crucial in today's media-saturated world. Understanding advertising and its underlying messages helps children become critical thinkers and informed consumers.

Sample Mind Map

Teaching Kids Media Smarts: Building Awareness at the Early Age

Why Teach About Advertising

Short video commercials (examples) to demonstrate how media TARGETS/ VIEWS children
Can you spot the Ad (Activity)?
How to deconstruct the media
How to analyze media text
Beliefs and value messages
Media as Constructions
To Build Awarness
Techniques of persuasion
How kids are targeted?
How it works?
To Infuse Media Literacy

How To Talk To Kids About Advertising

Build Media Awareness Using Teacher's Resources
Media Literacy in the Classroom
Allow students to bring their own media to the table
Recognize that kids enjoy media
As a teacher, exploit "teachable moments"

Advertising Techniques

5 P's
PURCHASER
PRODUCT
PLACEMENT
PITCH
Techniques of Persuasion
BASIC Technique
INTERMEDIATE Technique
ADVANCED Techique

Resources To Teach About Advertising

Media Literacy 101
PBS Idea Channel
Association of Canadian Advertisers Codes and Standards
MediaSmarts