作者：KIVRIC 株式会社 3 年以前
280
楢崎家様用フローマップ
企業運営において、効果的な集客と広告運用が成功の鍵となる。GoogleやYahoo、YouTube、Facebook、Instagramなどのプラットフォームを活用することで、広範なオーディエンスにリーチできる。ブランドコンセプトの確立と強化も重要であり、顧客の使用事例や商品の作成工程を公開することで信頼を築く。生産体制や外注先の選定も、効率化と品質向上のために欠かせない。
作者：KIVRIC 株式会社 3 年以前
280
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Wildcats need continual attention, to ensure that they turn into Stars, or are revised before losses mount up.
The issues that make Wildcats risky must be stabilized.
How will you control Wildcats?
Type in an idea.
Cash Cows generate profit and allow you to take chances on Wildcats. It is important to maintain these Cash Cows for as long as they are profitable.
Eventually, they will migrate to Dogs and will start to cost money and opportunities.
How will you protect Cash Cows?
Type in an idea.
It may be better to divert resources away from Dogs into other areas with more growth potential, by either selling or discontinuing them.
But if they need more investment, then they should be made to compete with other investment opportunities.
What will you do with Dogs?
Type in an idea.
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When the market for your Star products or services levels off, you need to ensure that you maintain a strong market share so that you can continue to make a return on investment.
How will Stars become Cash Cows?
Type in an idea.
生産
管理
販促
外注費
設備費
移転先のリフォーム代
車両
什器
設備・機械
何名雇用するのか
粗利目標
販管費
広告費をいくらかけるのか
その他（光熱費、保険料等）
人件費
家賃
Typical lifecycles are:
Do you have enough Wildcats, Stars and Cash Cows?
What action do you need to take to balance the matrix? Type in an idea.
Whose portfolio are you analyzing?
Type in the name of the organization whose portfolio you are analyzing.
