Google AdWords

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Customer Experience

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Getting Started with: Google AdWords

The Five Ad Types

TV Ads

Commercial (large scale)

Mobile Ads

Most exciting! Growing faster than Desktop

Can bid on just mobile and target mobile crowd

YouTUbe (In-Stream Ads)

Either on bottom (pop-up) or in beginning of video

Only pay if entire ad is watched

Display Ads

Blinking banners and visual ads

Call to Action

Search Ads

Basic (Text Ad)

What is it?

System through which Google sells advertisements based on keywords people type in their search engine

Premier source for advertising on the web

People Associated with Google AdWords

Search Engine Marketers

Creating an Ad Group

Like a bucket of keywoards and pairing of ads that are available for people who search for things

Make it specific

Display and Desitination URL need to be SAME

Description Line 2 = Relate to Consumer

Description Line 1 = Call to Action

Headline = Call to Action (25 Characters)

Use one of five Ad types

Keywords

Negative Match

Exact Match

Phrase Match

Broad Match

Will draw up unrelated matches

Probably get most impressions

Building your first campaign

You can build up to 25 campaigns

Naming

Try to stick with memorable naming conventions

Note: Only choose U.S. to avoid overspending by advertising to Canada

All Devices

Search Network Only

Billing

Automatic

Manual

Registering

Go to Google AdWords page

Verification email

Select Currency (cannot change)

Slect Timezone (cannot change)