Franchising-Subway case study

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Franchising-Subway case study

Costs and requirements

The length of the franchise term is 20 years

Franchisee must attend and complete two-week long Worldwide Training program and work at an existing restaurant in their area for a minimum of 40 hours

From low investment $100,050 to high investment $342,400

Logo

The logo with arrows simbolizes evolution, movement. Advertising Campaign Marketers choose colors very carefully as colors are important for the brand. The dark green color represents health and environment yellow represents energy.

Mission Statement

Sottoargomento

“To provide the tools and knowledge to allow entrepreneurs to successfully complete in the quick-service restaurant (QSR) worldwide by consistently offering value to consumers through providing great fasting food that is good for them and made the way they like it”

Company Information

Industry

Number of franchises

In 2019 Subway had 41,600 stores worldwide in 108 countries

Competitors

Burger King

Mac Donald

Considered the number one franchise opportunity in the last twenty years

History

Fred DeLuca(17) and his friend Peter Buck opened in 1965 Pete’s Super Submarines in Bridgeport, Connecticut. With only a $1,000 loan from Buck, Fred wanted money to go to college.

Location

USA-Worldwide

Marketing Strategy

The most important strengths of SUBWAY are:

Store Location: Subway restaurant sites are adaptable to any type of location

Efficiency: all their products are made on the spot in front of the customer

Quality of food: Subway has always the freshest ingredients nothing is deep-fried or frozen

Brand Awareness: it is a brand that is known in the world for their fresh tasting products and innovative store placements

Business model

The parent company does not operate any restaurants Local franchisees operate the stores, and in most markets Subway enters into a contract with a franchisee to be its Development Agent for that market The Development Agent is responsible for developing new locations, evaluating stores on a monthly basis, and assisting and supporting franchisees

Products

Subway's offers healthy, fresh alternatives to fast-food restaurants: sandwiches-salads-subs-wraps