CX in E-Commerce

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E-commerce sites all over the world are quickly realizing that a great customer experience is where the money’s at. Poor customer service negatively impacts a customer’s experience, as witnessed by 89% of eCommerce consumers. They quickly stopped buying at stores that offer poor customer service. Given the fact that it costs 6 to 7 times more to attract a new customer than to retain an old one, improving customer experience is all the more important.

Amazon CX It is rare that a customer has had a bad experience with Amazon. This is primarily because Amazon is obsessed with the customer and keeps innovating for the customer. Forbes explains why the Amazon brand has become synonyms with customer experience.

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