HELTON

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FINANCIAL THEORY

Ved Darina Hurtado

Economics

Ved Mariana Mendoza

Types of Promotion

Ved Mary Michalak

BROADCASTING MEDIA

Ved John Daniel Guasque

HELTON

Type in the name of your marketing plan.

ADVERTISING

Include a complete breakdown of the costs of your marketing plan. Try to be as accurate as possible. You’ll want to keep tracking your costs once you put your plan into action.

DIGITAL

$3000/yr

Central Mo Info

CMI STATS: Average monthly pageviews 260,000+ 30,000 users Top Cities: Moberly, Macon(33,000 sessions), Kansas City Top Pages: Home Page, Obits, Big K News, Big K Sports, Weather

Banner ads

$250/month 300x250 ad rotates with other ads in this spot. The ad links to your website.

Banner ad

MEDIA

Radio

How many leads convert into opportunities?

KRES $7488

$3744/yr

$36/ad

M-F 6a-10a

Subtopic

$1196/yr

$23/ad

M-F 6a-7p

Saturday's 6a-Noon

$884 /yr

Thunder Road

Agri-Shop

KWIX/KRES Simulcast

KWIX

Fall Schedule

Spring Schedule

5a-9a 2x/wk

$24/ad

9a-11a 2x/wk

$21/ad

Rush Limbaugh 2x/wk

$17/ad

Sunday's 6a-2p

KIRK $2392

M-F 6a-7p 2x/wk

$10/ad

$1040 /yr

M-F 10a-3p 2x/wk

KTCM $3432

24 ROS

$7/ad

$728 /yr

Dave Ramsey 2x/wk

Morning Drive 2x/wk

$13/ad

$1352/yr

Marketing activities

A successful marketing strategy is made up of many different tactics, including both online and offline options. Your goals, target audience, and industry play an important role in this decision.

Engaging with your customers and leads on social media helps you build stronger customer relationships. Keep in mind that the content should be dedicated to the specificity of each platform.

Pinterest

Upload visual content to your Pinterest account to keep your audience engaged.

Instagram

Plan your content for Instagram.

Facebook

Plan your Facebook posts. Attach media resources if needed.

https://www.facebook.com/Helton-Mattress-Furniture-151621922160142/?ref=page_internal

Website

When putting together your content for your website and blog, try to provide value to your customers. Answer the following questions.

https://www.heltonmattressandfurniture.com/

Who am I writing to/for? Check again the profile of your buyer from point Market research.

Unique Selling Proposition

Determine what makes your business and its products/services different from others on the market.

Benefits

Answering your customer's primary question: 'What's in it for me?'
Make it to the point and state it as a benefit to the customer.

Short phrases

Create phrases about your unique product or service that are short, clear, and concise.

Emotional needs

Think from your customer's perspective decide what emotional need is being specifically met by your product or service.

Unique features

List the features and benefits that are unique about your product or service

Type your answer

Market research

Collect information about the consumers, target markets and the clients of your company to assess how effective and popular your product or service is.

Competitors

Know your competitors and improve your business' performance.

Online presence

Are your competitors present and active on social media? Select from the list or add others.

Social media

Pricing

Make a research on your competitors' pricing scheme and determine your next pricing move. Select from the below:

Weaknesses

Identify the weaknesses of your competitors. Choose from the list or add others.

Strengths

Identify the strengths of your competitors. Select from the list or add others.

Strenghts

Buyers

Determine what you need to know about your consumers.

Location

Select the location of your consumers

Interests

Select the industry your buyers come from

Industry your buyers come from

Gender

Select the gender of your buyers

Age

Select the buyer's age range

Age range

Creative

Simply Amish

England Furniture

Sealy Mattress

Spotlight in April