esta carta fue elaborada y adoptada por una conferencia internacional conjuntamente por la OMS, ministerio de salud y bienestar social de Canadá y la asociación Canadiense de salud publica. se reunieron 200 delegados de 38 paises.
Although this analysis is fairly simplistic, it may take some time to develop, because it needs good insight into the behavior of each industry or market in which you compete.
It is worth collaborating with your colleagues, who may each have specialist knowledge in one or two sectors. Inputs can then be combined to prioritize strategic actions.
Share your mind map
CARTA DE OTTAWA
Begin by typing in the name of your organisation.
carta dirigida a la consecución del objetivo "salud para todos en el año 2000"
Type in the name of an industry or sector in which your organisation competes.
This mind map will help you to analyse your position in that industry.
COMPROMISO DE LOS PARTICIPANTES
Reconocer a la salud y su mantenimiento contituyen la mejor inversión.
Looking at the answers above, how do you rate the bargaining power of suppliers of materials and services used in this market?
There are only a few suppliers and we are locked inWe have limited freedom for negotiation with our suppliersWe can control price negotiations with our suppliers
Reorientar los servicio sanitarios y sus recursos en la promocion de la salud.
Do you make big enough purchases to be able to negotiate pricing with your suppliers in this market?
Rate your purchasing power:
Our purchase volumes are not really important to our suppliersWe get the same discounts as everyone elseOur purchases are big enough to make suppliers deal with us personally
Reconocer que los individuos constituyen la principal fuente de salud.
Is it easy for you to switch between suppliers for the materials and services you purchase?
Rate your mobility by choosing an option below:
We are locked into single suppliers and it would be expensive to change themWe could switch if we needed toIt is easy for us to use materials and services from multiple suppliers
Eliminar diferencias sociales y tomar medidas contra la desigualdad.
How many choices do you have in terms of suppliers? Are there many suppliers for the materials you use?
Assess your range of choice by choosing an option below:
We have trouble finding alternative sources of supply for the materials and services we needThere are a few suppliers for the materials and services we buyWe can purchase similar materials and services from multiple suppliers
Oponerse a los productos dañinos para el medio habiente y centrar su atención en cuestiones de salud publica.
Abogar a favor de políticas de salud que favorezcan la equidad en todos los sectores.
PARTICIPACION ACTIVA EN LA PROMOCION DE LA SALUD
Reorientar servicios sanitarios
Desarrollar aptitudes personales
Reforzar la acción comunitaria
Looking at the answers above, how do you rate the bargaining power of buyers in this market?
Customers can control price negotiations by having the freedom to take important business elsewherePrice negotiations do happen but are balancedCustomers cannot negotiate terms
Crear ambientes favorables
Do customers make enough purchases to negotiate their pricing?
Rate their purchasing power by choosing an option below:
Customers make significant purchases and demand discountsSome discounts are expected, but we can control themPricing is not usually negotiable and customers accept our pricing
Elaborar políticas publicas sanas
Are there multiple sources of comparable products and services?
Assess the customer's freedom of choice by choosing an option below:
There are many vendors with very similar products or servicesThere are only a few vendors of comparable products and servicesMost of the products and services have special features
PROMOCIONAR LA SALUD
los requisitos para la salud son: la paz, la educación, la vivienda, la alimentación, la renta, economía estable, justicia y equidad.
alcanzar un estado adecuado de bienestar fiico,mental y social de un individuo o grupo social
Looking at the answers above, how do you rate the position of new entrants in the market?
It is both easy and attractive for new entrants to join this marketNew entrants could join if they perceive enough advantagesIt is both difficult and unattractive for new entrants to join
proporcionar medios necesarios para mejorar la salud y ejercer un mayor control sobre la misma
If a new organization wanted to join this industry, how big are the barriers to entry?
Assess the barriers by choosing an option below:
Few barriers, making it easy for others to walk inAnother organization could join with some dedicationSerious investment is needed to join this industry
