Categories: All - luxury - socialmedia - niche - advertising

by rosa merino salcedo 3 years ago

508

Maybelline- L'Oréal -L’Oréal

A prominent cosmetics brand, recognized for its luxurious product line, targets teens, young adults, and urban females, including working-class women and upper-class society. The products, priced between $10 to $100, are positioned as premium items, appealing to a niche market with high-quality offerings.

Maybelline- L'Oréal  -L’Oréal

Maybelline- L'Oréal -L’Oréal

💰PRICE

AVAILABLE IN THE RANGE OF 10$ TO 100$
CONSIDERED AS LUXURY ITEMS IN USA
TARGET MARKET
YOUNG ADULTS
TEENS
WORKING CLASS WOMEN

UPPER CLASS SOCIETY

URBAN FEMALE
PREMIUM PRODUCT
PRICE STRATEGY HELPS THE BRAND SERVE A NICHE CUSTOMER WITH ITS HIGH QUALITY LINE

🌎DISTRIBUTION (PLACEMENT)

WORLDWIDE
DISTRIBUTE THEIR PRODUCTS THROUGH RETAILERS
SUPERMARKETS
MALLS
DRUG STORES
MASS MARKETS
E-COMMERCE

PROMOTION

SPONSORSHIP/COMMUNICATION
BRAND AMBASSORS

INSTAGRAM

YOUTUBE

BEAUTY PEGEANTS
SHOWS
SOCIAL EVENTS
PERSONAL SELLING
STORE PERSONNEL TRAINED
ADVERTISEMENT
PRINTMEDIA
NEWSLETTERS INBOX MAIL

Available new products and discounts

LOCAL MAGAZINES & NEWSPAPERS

Discount coupons & promotions

TV ADVERTISEMENT
CELEBRITY PARTNERSHIP(Instagram collab)
VISUAL CONTENT CREATION

PRODUCT

ACCESORIES
LIPS
FACE
EYES