Email Marketing Draft for Consumers Advocate.org

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Internal Communication

by Paddy Murphy

Idea Note

by 선종 이

TOPIC 3: MARKETING

by Angela Andrews

Inbound Marketing Content Map

by Ryan Boydston

Product Design

Funnel Sequence

Traffic Test

Upsell

Thank You Page

Landing Page

Opt-In Offer (Lead Management)

Toolkit

Case Study

Tripwire (Convert prospects into buyers)

Premium

Webinar

Book

Core Offer (Flagship)

Email Marketing Draft for Consumers Advocate.org

Campaign Specific Landing Pages

Profit Maximizer

Ascension Email

Engagement Email

KPIs

ROI

Abuse Reports

Unsubscribe

Bounce

Conversion

CTR

Interactive Body Content (also: Feedback / Data)

Map / Gallery

Calculator

Contests

Quiz / Polls / Survey

Open Rates

Copywriting

Personalization

Deliverability

Bradcast Emails

Content Update

Seasonal Deal

Promotion (Time-Sensitive)

Newsletter (Monthly)

Product Release

Transactional Emails

Check-In Emails

Review/Survey

Shipping Confirmation

Product Suggestions

Friend Referral

Order Tracking

Order Confirmation

Join Community

Discount Codes for Future Purchase

Upsell Products

List Growth

Content Upgrades & Gated Content

Lead Magnets (Acceleration) offer is added incentive

Opt-In Site (Growth)

Consumer Accounts

E-Mail Sequences (Lifecycle Marketing)

Repeat Consumer Sequence

Onboarding Sequence (How to use product)

Conversion Sequence (Purchase)

Engagement Sequence (Deepen Relationship)

List Removal - feedback, engagement

High Discount - push to buy

Product-Specific Lead Nurture Sequence (30 days)

6. Resources

Discount Code / Special Offer

Learning Suggestions

5. Case Study

CTA (Free)

Testimonials

Problem + Benefits

4. Tools Overview (Product Guide)

3. Transition (making the switch from old way to your product)

2. Benefit (of Product Category Improving Lives)

1. Problem (Product Possibilities)

Nurture Sequence (Intro Brand)

4. Engage based on site behavior

3. Storytelling

2. Know Brand

1. Educate Subscribers

Segmentation (Funnel-Based)

Cart Abandoners

3-Day: Discount or incentive

2-Day: handle objections

1-Day: remind of item left behind

Defecting Customers (Win-Back Series)

VIPs

Promotions

New Content

Upsells

One-Time Buyers

4-Day: Personalized Recommendation

2-Day: Check-In

New Subscribers (Welcome Series)

Introduce to Brand, USP