America & sport in the USA
commercialism
professional sport
controls sport
commercials
commercial break
college sport
pressure
the draft
Day in the Life of a College Footballer
deals
sponsorship
TV
high school sport
cheerleaders
pom pom girls
marching bands
local media attention
High School Football
big sponsorship
vehicle
promotion of products
corporate
private
professional sport dominates
USA society
competitive
sport = big business
American Football
sport
the win ethic
Vince Lombardi
'Winning isn't everything, it's the only thing'
action packed
Big Hits
high scoring
Basketball
country
society
capitalist
land of opportunity
highly competitive
profit making
The American Dream
anyone who works hard can achieve success
rags to riches
Sport
Business
population
just over 300 M people
young
a little over 200 years old
