4 principles of marketing strategy /Brian Tracy
3. Segmentation:
Who are the customers who value your differentiation and will pay more for it?
What are your demographics
black, white, old , young, middle class ,wealthy, etc
psychographics
your personality, goals, motivations
2.Diferenciación:
how is it different and better than its competitors?
You have to have a clear competitive advantage to break the dam and transmit it well to the customer.
All of your advertising and promotional efforts are to tell them your unique selling point. If your product is the same, your usp becomes your brand / personality. Your.
determine where you are going to specialize
The strategies must be independent of the enemy, you must plan and ignore who your competition is and how great they are and who they are
specialization is a product or a service, rather than the entire market area.
where the company has all its focus
In addition, concentration consists of following and fixing on a goal or something specific and direct
Where will you put all your time and money promoting your business?
The video shows the 4 main marketing strategies and the use and importance of each of them.
the strategies are:
4. Concentration
3. Segmentation
2. Differentiation
1:Specialization
