Consumer behavior
Social influences
Reference groups
Leaders of the opinion
Cultural Influences
Culture and values
Compression of cultural differences
Subculture
Social class
Implications of participation in marketing
It varies according to the level of participation related to the product.
Types of consumer purchase decisions and consumer participation
Extensive decision making
Decision making limited
Behavior of routine responses
Participation
Evaluation of alternatives and purchase
Buy or not buy
How will they buy?
Where will they buy?
What will they buy?
When will they buy?
If they bought?
Decision making
Purchase
Evaluation of alternatives
Brand recognition
Psychological Influences
Perception
Motivation
Learning
Beliefs and attitudes
Individual Influences
Personality, self-concept and lifestyle
Age and stage of the family cycle
Gender
Factors that influence consumer buying decisions
Individuals
Psychological
Social
Cultural
Factors that determine the level of consumer participation
Purchase participation level
Social visibility
Situation
Perceived risk of negative consequences
Interest
Previous experience
Post-purchase behavior
Satisfied Customer
Meet customer expectations
Cognitive dissonance
Failing to meet customer expectations
Search for information
External
Search data in the external environment
Controlled by marketing
Advertising in mass media
Not controlled by marketing
Personal experiences and personal sources
Internal
The person remembers the data stored in the memory
Recognition of the need
Imbalance between the actual and desired states
