Blog Post - Web conferencing

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3 ways to use Web conferencing to improve your customer relationships

Appendix: Popular web conferencing applications (I'll contribute this bit - out of scope for author)

Skype (using screen sharing functionality)

Citrix's Go To Meeting

Cisco's WebEx

Microsoft's Live Meeting (renamed Lync)

Conclusion

Great to help you get closer to your customers.

All you need is a web cam and microphone (often embedded in new laptops these days)

Easy to set up

Way 3: For improving customer service or sales success

Get your customer's buy-in (or any urgent feedback) on your solution by seeing key parts of your solution before your presentation if you're in a competitive situation.

Informal, can be used to get outside any formal meeting restrictions in a tightly run bid process.

Can be a quick "have you got a moment" phone call

Teach them how to load up their account details on your web site

Show prospects some of your previous work, without risk of them saving a copy or having time to copy your IP

Way 2: Reach a broad audience

Record and share file with clients if they couldn't make it

Product updates / annoucements

Way 1: Share a design with your client to quickly work through the details

Complex engineering or technical designs

Graphic artists

Architectural drawings

What is web conferencing?

Can be recorded for later as well

One to many (eg webinars)

Video/audio/presentation plays on your computer screen and through your speakers.

One on one (eg spontaneous, can even be started via an Outlook plug-in)

Contention: a great way to improve relationships with your customers