Nanjing Social Media Dissemination Process

Plus de détails

Social Media Platforms

par Alumshah Gulsum

Método experimental

par Laura Durán Reyes

My favorite things in life

par Lady Moran Lozano

MI ENTORNO PERSONAL

par PEDRO ANIBAL GUTIERREZ HIDALGO

Objective - Create and establish a guideline and procedure for the exchange distribution of information for social media platforms before and during Nanjing YOG

Nanjing YOG Social Media Dissemination

CHANNEL

Confirm channels for China and respective APAC countries and finalise person-in-charge of social media posting and interaction of by 31st July

APAC - Twitter, Instagram, Facebook and other country specific social media platforms

As above

CHINA - Sina Weibo, WeChat, Tencent Weibo, Qzone, Renren

Upload and share YOG photos and news snippets that communicate Atos' role in YOG and push products

Interact and engage based on exiting social media guideline

Create Virtual Newsdesk on mynewsdesk.com by 1st August

Closing of the Games - 28th - 30 Aug

Photo highlights

Summary of what Atos has achieved for YOG

During the Games - 16th - 28th Aug

Photo Highlights

Highlight/ Figure of the Day

Pre-Games -1st -15th Aug

What Atos is doing to enable YOG Games

Introduce push products and how these products can empower the Games and enterprises

PROCESS

Sharing & Dissemination - Create SharePoint account to facilitate sharing of photos, messages, captions, etc by 1st August 2014

CHINA

Ground crew in Nanjing to upload photos from the games and provide soundbytes based on push products daily from 16th - 28th Aug

APAC

To select photos and provide messages/ captions for dissemination on social media platforms

Send photos,etc back to appointed personnel in China and rest of APAC offices for dissemination

Develop clear message based on concept and push products - Big Data and Mobility.

Create Highlight / Figure of the Day to underscore Atos' achievements during the games

China to provide relevant information for push products pertaining to the Nanjing YOG by 14 July 2014

Proposed highlights / Figure of the Day submit for approval on 21 July and approve by 11 August 2014

Release approved highlights/ Figure of the Day to China & APAC personnel involved in social media dissemination during the Games by 11 August 2014