Where to next?
Where to next?
SCAMPER is best used alongside other creativity techniques, as it is only one way to generate new ideas.
Once you have gathered enough ideas, you can review them and focus on a few promising ones.
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CHINA
Begin by typing in the name of your existing product or service
This is your starting point for new ideas. You will need to know it well enough to think about ways that it could be changed or used differently.
What is the richest country?
Idea
Add some ideas based on reversing 'CHINA' in some way.
- What would happen if you reversed the steps in 'CHINA'?
- What would happen if people did the opposite of what you want or expect them to do?
- What would happen if it did the opposite of what it is supposed to?
- Could it create a need instead of fulfilling it?
(EDC)Do you have a low-income country in China?
Today, China is an upper-middle-income country and the world's second largest economy. But its per capita income is still only about a quarter of that of high-income countries, and about 373 million Chinese are living below the upper-middle-income poverty line of US$5.50 a day.
Add some ideas based on eliminating 'CHINA'.
- What would people do if 'CHINA' did not exist?
- What would be the effect on existing users or customers if it disappeared?
- What would happen if you took out its best parts? Could the remainder achieve anything?
- Could you remove a part of its purpose or reason?
(LIDC) Is unemployment a problem in China?
Total employment by private enterprises in China's cities reached 145.67 million by December 1, 2019. But official government survey results suggest that the unemployment rate is significantly higher in 2020 due to COVID-19. The development of China's internet economy has also expanded the terrain of flexible employment. According to the National Bureau of Statistics, the unemployment rate in June 2020 for those between 25 and 29 was 5.2 percent, 0.5 percentage points lower than the average unemployment rate
Add some ideas based on using 'CHINA' for a completely different purpose.
- Where could 'CHINA' be misused? Could you change it so it works there?
- What would it be least suited for? What changes would be needed to make it work there?
- Could it be mistaken for something else? What would happen then?
How is china money?
One hundred yuan, the equivalent of about 0.11£, goes much further here than most other cities in the world.The renminbi is the official currency of the People's Republic of China, and translates to “people's money.” Its international symbol is CNY (or CNH in Hong Kong; but abbreviated RMB, with the symbol ¥)
Add some ideas based on modifying 'CHINA'.
- How could you change the appearance of 'CHINA'?
- How could you make it less effective? What happens if you do the opposite?
- What would happen if you made it ten times bigger, smaller, longer, shorter, cheaper or more expensive?
- What would happen if you changed its weakest or strongest parts?
what is the biggest and most visited desert in China?
Gobi Desert
China's most famous desert is the Gobi Desert, but in fact, most of the Gobi isn't in China; it's in Mongolia. China's most significant desert is one you've probably never heard of – the Taklamakan Desert. The Taklamakan is the world's second largest sand desert (after the Sahara Desert in north Africa).
Add some ideas based on adapting 'CHINA' for other purposes.
- What other purposes could you adapt 'CHINA' for?
- What is it similar to? Could it be adapted to solve the same problems that similar products and services do?
- What related problems or applications doesn't it address? Could it be adapted to include them?
Which city most visited?
Beijing
Located in the north of China, Beijing is the capital of the country and one of the most visited destinations in Asia due to its important socio-cultural background. It integrates impressive historical monuments, such as the Forbidden City, the Great Wall and the Temple of Heaven.
The world's fastest growing power, Beijing has a population of approximately 10 million and is considered the political, cultural and intellectual center of China.
Where to stay: Raffles Beijing
Where to eat: Restaurante Quanjude
What cannot be left out of your itinerary: HutongTour District
Add some ideas based on combining 'CHINA' with other things.
- Could you combine 'CHINA' with another product or service?
- Could you combine its elements?
- Could you combine its purposes or effects with something else?
How many people live in China?
China, officially the People's Republic of China, is a country in East Asia. It is the world's most populous country, with a population of around 1.4 billion in 2019. Covering approximately 9.6 million square kilometers, it is the world's third or fourth-largest country by area.
Add some ideas based on substituting parts of 'CHINA' or even all of it.
- What materials or parts could be replaced with something else?
- What could be used instead of 'CHINA'?
- What people, places or times could be substituted for different ones?
- What assumptions could be replaced with different ones?
