Kategoriak: All - efficiency - cost - procurement - logistics

arabera saroj simkhada 15 years ago

341

Value Chain Analysis

Value chain analysis is a strategic tool used to enhance business efficiency and effectiveness by identifying areas where information systems and technology can add value. This process involves examining both secondary and primary activities within a company.

Value Chain Analysis

Value Chain Analysis

Secondary Activities(Dell)

Infrastructure
Reacting to problems by change in senior management
Concerned with a wide range of support systems and functionssuch as finance, planning, quality control and general senior management
Technology Development
Lagging behind in technology research and development
Activities concerned with managing information processing and the development and protection of "knowledge" in a business
Human Resource Management
Hosted Payroll
Potential for spinning it off as a seperate business unit
Those activities concerned with recruiting, developing, motivating and rewarding the workforce of a business
Procurement
Lowering the bargaining power of intel and microsoft
sourcing and negotiating with materials suppliers

Primary Activities(Dell)

Service
If something goes wrong then PC has to be returned in the post
People don't like offshore support, usually stressed when they call and this adds to their stress
Service is Poor
All those activities associated with maintaining product performance after the product has been sold
Marketing and Sales
Improve as a Lifestyle brand
What about people who dont own computers?
China / Credit Cards / Shops essential
Essentially an information activity - informing buyers and consumers about products and services (benefits, use, price etc.)
Outbound Logistics
Evening delivery
Room for improvement / instant gratification
The monitor example
Close to customers
All those activities associated with getting finished goods and services to buyers
Operations
Customisation options
Build-to-Order
The manufacture of products and services - the way in which resourceinputs are converted to outputs.
Inbound Logistics
Close to suppliers
Just-In-Time ordering
All those activities concerned with receiving and storing externally sourced materials

Created by Michael Porter

Used for

Identify where & when IS/IT can be used to improve a business
Efficency
Reducing Cost
Effectiveness
Adding Value