Kategoriak: All - regulations - political - consumers - competition

arabera Jennifer Rupnow 12 years ago

335

SWOT

The analysis of Nest Thermostat highlights several factors impacting the business landscape. Political uncertainty and upcoming elections pose potential threats, alongside regulations on labor, wages, and privacy.

SWOT

Nest Thermostat SWOTT ANALYSIS Photo credit, Nest Inc.

Opportunities

Consumers are purchasing fewer items overall and are focusing on high quality products when they shop
Baby boomers are retiring and purchasing second homes in hot climates
New technology is raising living standards in the US and is further driving economic growth
Unemployment is decreasing
Consumer confidence is rising
Tech-savvy consumer base is growing
Awareness of energy conservation and energy management is growing
Cost of energy is increasing
Green consumer base is growing
Economic outlook for green building is improving
Pending regulatory environment and utility programs favoring WiFi enabled thermostats and demand management

Strengths

Able to expand product line; diversify into other emerging technologies, such as microinverters, refrigeration controls, etc
Close to finalizing compatibility with HVAC systems in Europe and Asia
Innovative marketing approaches using consumer research
Strong partnerships with academics, NGOS and environmental groups
Unique alliances with industry groups including utilities, tech, renewable energy, construction
Strong partnership with Lowe's retailer
Positve company culture and employee relationships
Solid venture capital funding for continued innovation and growth
Developing new proprietary technology
Furthering North American market penetration
Volume can be easily scaled to meet increased commercial demand
Supply is meeting increasing demand
Production is strong with minimal errors
Innovative technology and mobile, easy to use interface
Brand becoming more recognizable
Product is unique and leading the market

Trends

Demand for streamlined attractive design and new interactive technologies
Consumers want mobile and immediate access to information
Acknowledged importance of saving energy and monitoring savings

Threats

Regulations regarding labor, wages, taxation and privacy
Political uncertainty and 2012 election year implications
Lack of confidence in real estate sector
Instability of US and World Economies
Rising commodity prices
Unknown if foreign exchange rates and tariffs will affect imports or exports in future

Weaknesses

Honeywell lawsuit could compromise technology and capital
Competitors are developing similar applications and technologies
Marketing should be diversified beyond current demographics and expand to secondary targets
Current technology is limited to N. American marketplace
Need to establish relationship with Home Depot
High overall unit cost in relation to other programmable thermostats available at Lowe's
Product line needs diversification, quickly