STRATEGIC PLANNING PROCESS
IMPLEMENT AND CONTROL THE STRATEGIES
• It’s to ensure the organization’s mission and objectives are achieved
• Successful implementation will deliver excellent end result
• Controlling is an establish mechanism to ensure that objectives are achieved in a timely and cost-efficient manner and takes corrective action when needed.
DEVELOP STRATEGIES
Compare current strategy against current information
-Formulate new strategic if needed
-Strategies such as new product development, new
market development etc
-Develop policies, procedures, programs to accompany
new strategy
SET OBJECTIVES
• Goals- General targets to be accomplished
• Objectives – State what is to be accomplished in specific and measurable terms by a certain date.
ANALYZE THE ENVIRONMENT
Conduct analyzing using SWOT analysis, it used to assess strengths and weaknesses
-it provides a general overview of an organization’s strategic situation.
-managers are prepared to identified and assess the strategic alternatives
External and internal factors that can affect management plan and decision such as changes in technology, economy, political and sociocultural.
-industry and competitor
-particular situation
-competitive advantage
-competitive advantage
-particular situation
-industry and competitor
External and internal factors that can affect management plan and decision such as changes in technology, economy, political and sociocultural.
Subtopic
DEVELOP THE MISSION
-Purpose or reason for the organization exist
- Should be in writing and formal statement
- Every mission should describe 3 primary aspects of the organization : - Target markets (who) ,Its primary products and services(what), How to satisfy customers in the target markets
