APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL
ENTERPRISE
The authentication of the real state and properties of analyzable object
exposure of changes in consisting of
object of the sentinel meausing
accounts of their influence
development of recommendations in
relation to the improvement of this
state
establishment of basic factors wich caused these changes
The economic system in Ukraine and competition relations
needs
the decision of taks
for example
the question of diagnostics of
enterprise´s marketing activity.
The unique approach to diagnostic
activity of enterprise
is confirmated
by the fact
the determination of current status
of subject of economic activity depends
on working of
procedures
recommendations
directed on
the improvement of this state
or warning of unfortunate events
for its functioning.
plan package
Exist
scientific works of domestic scientists
devoted to
Estimation of the state of economic subjects in conditions of incomplete information
with the intention of exposure
perspective directions
of their decision.
problems
