L. S Vygotsky

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L. S Vygotsky

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Escola

Market development strategies aim for growth with existing products in new markets.

Professor

Exemplos, ilustrações, questionamentos e propostas

Add an indicator that a Escola strategy may not be appropriate.

Typical negative indicators can include:

• Low tolerance to medium risk investment (opening up new markets)
• Strengths are based in your market or segment experience rather than the product
• Product is in decline, regardless of market

Prática Pedagógica

Teoria de Vygotsky

Add an indicator that a Escola strategy could be appropriate.

Typical indicators include:

• Products could be applied in different markets with different targetting
• Strengths are based on the product rather than a specific market
• Low capacity for new product development

Linguagem e Pensamento

Market penetration


Market penetration strategies aim for growth with existing products in existing markets.

Pensamento Verbal

Interação

Pensamento Generalizante

Intercâmbio Social

Bibliografia

Mediação Simbólica

Instrumento

Signo

Psicólogo

Intervenção Pedagógica

Intervenção Pedagógica: Essencial

Intervenção das pessoas: Ativa

Subjetividade

Relacionamento com o meio

Desenvolvimento e Aprendizagem

Potencial e Social

Atual e Individual

Pensamento e linguagem

Product development strategies


Product development strategies aim for growth through the development of new products in existing markets.

Fala Egocêntrica

Interpsíquicas

Funções psicológicas