Kategorier: Alle - marketing - product - advertising - promotion

af Bram Kaufman - Peel Online Secondary School (2840) 3 år siden

109

What is Marketing?

Marketing involves understanding and addressing the needs of a specific target market through strategic efforts. This process is encapsulated in the Four P's: Place, Product, Promotion, and Price.

What is Marketing?

What is Marketing?

Four P's of Marketing

Product
Place

Promotion

Focus: Broader than advertising
Sales Promotion - Sales/Discounts/Coupons
Price

Advertising

Convincing the consumer..

Influence Customers

Motivation
Market Research
1-on-1 interviews
Data - Trends
Focus Group

Subtopic

Surveys

Target Market

Segment
Choosing a sub group to market to

Women above 65+

Black women above 65+

Women

Men

YOU CANNOT SELL TO EVERYONE ALL THE TIME
Toothbrush/Soap

Selling Stuff

Services
Focus: Person providing service
Goods
Focus: Product