Técnicas de publicidad
Type in the name of the book you have read.
Características
Type the main events of the book, classifying them in: events from the beginning, events from the middle, and events from the end of the book.
Describe the story visually. Add a representative picture for each of them.
Lo más importante es el mensaje que se desea transmitir
Imágenes que se queden en la memoria del potencial cliente.
Reforzar los hábitos de compra existentes en los clientes actuales
Resaltar las fortalezas del producto o servicio .
Mensaje claro y objetivo.
Type the main events from the middle.
Add a representative picture for each of them.
Presupuesto de publicidad
In contrast to the main idea, the theme is the message, lesson or moral of the book.
Some tips to find out the theme of the book easier:
- Try to find it while you are reading. It may be stated or implied.
- Think about how the characters reacted to obstacles.
- Think about the important decisions that the characters made.
- Think about the characters growing or changing throughout the book.
Es importante realizar un presupuesto mensual de publicidad que tome en cuenta
diversos canales por emplear
"Publicidad barata"
Algunos medios de publicidad al alcance de los nuevos emprendedores
Sitios web
Publicidad por correo electrónico
Publicidad rodante
Anuncios
Volante o flyer
Mensaje de texto
Redes sociales
Medios de comunicación
Take notes while you read the book. Type here the resources, books, or websites that the author mentioned and you want to check out later.
revistas especializadas
vallas
publicitarias
prensa
radio
televisión
Dato
Requiere una gran cantidad de dinero
The main idea is what the book is mostly about.
Some tips to find out the main idea of a book easier:
- Read the title.
- Look for the text features.
- Figure out if you are reading a fiction or a non fiction book.
- Think about some examples that support this idea.
Plan publicitario
Type the names of the book characters. Start with the main character.
Draw arrows to represent the relationship between them and if it is possible write on them what they represent for each other (if they are relatives, friends, lovers, enemies etc.)
incluye
la publicidad física o virtual, las relaciones públicas, las promociones en sí
mismo y la publicidad boca a boca
¿Qué es publicidad?
What is the reason why the author wrote the book?
atraer clientes
comunicación
