PACKAGING

Mere som dette

Organigramma

af Andrea Moriconi

Procarioti

af Lorenzo Dubaldo

ELEMENTI ACCESSORI DEL CONTRATTO DI VENDITA

af Alice Berta

IL BUSINESS PLAN

af Lidia Sapia

PACKAGING

Type in the name of your web site and press Enter.

IMBALLAGGIO

terziario

Protegge esternamente tanti imballaggi secondari

A persona is a type of user who may visit your site.

Think about:

• Prospective customers or existing customers
• Users ready to purchase
• Users with a question or a problem
• Users familiar with your industry
• Users unfamiliar with your industry
• Prospective partners or existing partners
• Industry pundits, bloggers or the press

Sencondario

Protegge esternamente tanti imballaggi primari

Primario

Diretto contatto con il prodotto

Who are your target users?
Add a market segment that reflects specific users.

MATERIALI

Alluminio

A secure server and HTTPS encryption may be needed if you are handling:

• Payment information
• Logins and passwords
• Sensitive information, e.g. financial, health or other personal details

Add notes about actions you will need to take about using a secure server.

Materiali Plastici

Web sites can be implemented in a variety of ways. Choose from the suggestions or add your own.

Poliestere (PET)

Polipropilene (PP)

Cartone

What browsers will your site need to support?

It is difficult to support all browsers as technologies change. Many web sites declare older browser versions as unsupported.
Add included or excluded browsers and versions.

Cartone ondulato

Carta

Add information about the formats your site will need to support.

Think about:

• Accessibility guidelines and requirements (e.g. WCAG guidelines to ensure sites are accessible a range of abilities)
• Support for low-bandwidth users
• 'Adaptive' layouts for mobile devices
• Target screen resolutions
• Content ratings or age verification

FASI DEL PROGETTO

Progettazione

When performing tests, or receiving feedback on the technical aspects of the site, how will you collect and track issues?

Think about:

• Capturing screenshots
• Using mark-up software that lets users add comments to a site
• Logging issues and their current status
• Scheduling fixes
• Logging changes and fixes against a site version or last-update date

Ricerca

• What are the criteria for accepting the site?
• How will this testing be carried out?
• Who will do it?

Add some information about acceptance testing.

Briefing

You will need to test the usability and user stories that the site should deliver.

Think about:

• Having a representative panel of users
• Organising supervised test situations
• Preparing test scenarios and instructions
• Analysing issues and making improvements
• Analysing site statistics to see how users navigate
• Analysing feedback from the site to make improvements to the design and navigation
• Using software to support user testing

COLORE

In base all'azienda

Colori aziendali + colori della linea prodotti

In base al prodotto

Bianco prodotti igienici

Blu per i latticini o prodotti del frigo

CARATTERISTICHE

Attenzione Ecologica

Veste grafica accattivante

Produzione e Confezione

Add references to sites that you like or dislike, with reasons.

Prezzo accessibile

What website site are you aiming at?

• How will you brief the designers?
• What kind of impression do you want to create in the first few seconds?
• Do you want a casual and friendly site?
• Do you want a professional, conservative business-to-business site?
• Do you want a reliable business-to-customer site?

Add some notes about the style for your web site.

Praticità nella manipolazione

Add the site name, if chosen. If not, then a site name based on preferred keywords should help with search engine optimisation.

Protezione del contenuto

What keyword research has been done or needs to be done? What terms are your target audience searching for?

Selected keywords will be needed for page names, body text and alt text for images, which will help with search engine optimization.
Add some notes about keyword research for your site.

CHE COS'È?

Oggetto di senso

Interazione comunicativo tra cliente e prodotto

comunicazione

MARKETING MIX REGOLA DELLE 4 P

Promotion

Place

Price

Product

Oggetto d'uso

Interazione funzionale tra cliente e prodotto

Contenitore

Add a stakeholder role. You can choose from the suggestions or add your own.

• Approver
• Client representative
• User representative
• Tester
• Marketer
• Designer
• Copywriter
• Customer services
• Sales
• Editor
• Technology adviser
• Developer
• Systems Administrator