Q2

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การวิเคราะห์สิ่งแวดล้อมทางการตลาดและกระบวนจัดทำโมเดลทางธุรกิจ (Trend , Technology and LEAN CANVAS)

от สายรุ้ง ศรีใหม่

The narrative of film noir contain crimes and have some sex scenes in it, which is why the age of the audience is most mature. Because the plots of film noir are complex and creative, the audiences often need to work out the links of the plot - they are not children, but need to be adults.

First of all I need to have a distributor to invest in my film. At first, I need to make sure I can find suitable distributors, by finding some typical film noir to watch and submitting my movie to these companies which have a similar genres with mine. I have seen that the main film noir distributors are. 20th Century Fox and Warner Bros. Either of these two would be great. Of course it is not easy to attract their support and funding but this is how I am to do it. I will try to get my film shown at the Aesthetica Short Film Festival or the London film festival. Before the showing, I will try to create some media interest in the film – by tweeting about the film on Google site where many people interested in film noir are active. I will also create a Facebook account and Youtube account, we could show the trailer or some clips on youtube.

Then, aiming a market that I am gonna to contribute and getting a high profit from it. What's more, before I contributes, I should advertising my film-Create an account on social media and upload the filming process or some drafts of the film, so that people can know our film，attracting people's attention.

Hopefully, I will then attract one or several companies to finance the film. That is the biggest hurdle (problem) I need to get over if I am going to show my film to anyone.

At the festival I will try to create a buzz around the film by distributing the drinks which have images of my film on the drinks. We could also have real posters and radio chat-show, interviews on social media so that the festival audience are already looking forward to seeing the product.

Our target audience 's age is young people between 18 and 25, probably more men than women and with quite a high education.

Our film is kind of skilled working class.

Q2.How does your product engage with audiences and how would it be distributed as a real media text?

BBFC

our film is 18 and R18

The R18 category is a special and legally-restricted classification primarily for explicit works of consenting sex or strong fetish material involving adults. Films may only be shown to adults in specially licensed cinemas, and video works may be supplied to adults only in licensed sex shops. R18 video works may not be supplied by mail order.

R18-

18-

No one younger than 18 may see an 18 film in a cinema. No one younger than 18 may rent or buy an 18 rated video work. Adults should be free to choose their own entertainment.

British Board of Film Classification

U PG 12 15 18 R18

Social class

E Casual workers or those dependent on social security schemes

D Semiskilled or unskilled manual workers

C2 Skilled working class

C1 Lower middle class

B Middle class, quite well off but not at the top

A upper middle class

As a real media text ?

3.go to a film festival to try to get a good distributor

2. Creating an account , upload our product on the internet

1. making a poster for our product and posted at the front of cinema or busy street

Demographics

Our Target audiences

third audiences

age: under 18

family movies

secondary audiences

age: 18-25

Education, life skills

Primary audiences

interestes?

family,Traditionalists

age: 30-50