Water conservation
Angle of the topic
Encouraging more youths to participate in the campaign
Educate more youths on the importance of water conservation
Research terms
Qualitative
Focus group discussions
Interviews (face-to-face)
Understand the reasons as to why they feel the way they do about water conservation
Quantitative
Questionannaires
Surveys
See how many youths feel the same way about water conservation
Ways to approach the problem: Low involvement of youths in water conservation campaigns/efforts
Involve youths in unique campaign efforts
Through art
Give vouchers
Games
Challenges
More involvement with schools
Main campaign
Make Every Drop Count
Media Effectiveness
Comments are turned off
Lack engagement and feedback
High publicity
Few thousand views
News articles
Usage of influencers
Higher exposure: E.g. Tiktok
Social media posts
People can engage through shares, comments and likes
Hypothesis
Singapore youths do not carry out much water conservation efforts due to the lack of awareness of the Make Every Drop Count campaign by PUB.
Decision Problem
Describe the views of Singapore youths, aged 15 to 24 years old, on the importance of water conservation.