Going to University
VS
Setting up a Yogurt Ice-Cream Stall

after A Level Examinations

Scarcity

Capital

Money used to set up the business/ Money used to fund university fees

Time

Time used to set up business/ Time used to study

Choice to be made

Setting up Yoghurt stall

Opportunity Cost

Earning a degree

Brighter Alternative Job prospects

More stable income

Knowledge Acquired from University Education

Reasons for Setting Up a Yoghurt Stall

Situation of Society favors the Success of a Yoghurt Stall

Support of Family Members in Yogurt Ice Cream Business Endeavour

Personal Passion and Interest in setting up a Yogurt Icecream Stall

By: PDG 04/12 Lionel Clement Karl Kelvin Rachel

Yoghurt Ice Cream

Demand

Taste & Preference

Society becoming more conscious of health

Preference for healthier choice of ice-cream

Unique

Less competition

3 different competitors selling ice cream

Andersen's Ice cream

My Dessert House

MacDonald's

Increase in Income

Society more willing and able to afford yoghurt (a normal good)

Supply

Price of Capital Goods [COP]

Increased Price of Milk (Capital goods)

Lower Profits

Technology

Advanced Technological Machines for Yogurt Ice Cream Production

Improved Efficiency of Production (Less Ingredient Wastage, Hastens Production Rate)

Cheaper Cost of Production for the Long Run

Advanced Technology allows for lower frequency of Maintenance

Maintenance Fees Cheaper, COP Cheaper