Amway

Is one of the world's largest direct salesorganisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories worldwide. It is a family-owned business with a strong emphasis on family values.

Its vision

Is to help people live better lives. It does this every day by providing a low-cost low-risk business opportunity based on selling quality products.

Its function

Amway distributes a range of branded products. The IBOs are self-employed and are highly motivated. They work within the guidelines of Amway's Rules of Conduct and Code of Ethics, which are about being honest and responsible in trading.

Social action.

Amway launched the global One by One campaign for children in 2003. Amway encourages staff and IBOs to support its One by One campaign for children. The One by One programme

Helps Amway to bring its vision to life.

Declares what the company stands for.

Builds trust and respect in Amway brands.

Establishes Corporate Social Responsibility at a high level.

Objectives.

Build loyalty and pride among IBOs and employees.

Enhance Amway's reputation as a caring organisation.

Make a real difference to human lives.

How they raise funds.

Amway Europe provides support for fundraising to the extent of 500,000 euros (about £350,000) per year through selling items such as: