NatalyaBloom2

Mai multe ca aceasta

Юзабили сайта

după Roman Kolomiets

шифр Виженера

după Юля Сычева

Медицинскик справочники

după Андрей Голота

классификация медиа

după Юлия Сороченко

Where to next?

Once you have gathered the initial specification for your web site, you can use this map to:

Gather more information
Develop your plans further
Add links to resources and your new site
Keep track of tasks and status

NatalyaBloom

Type in the name of your web site and press Enter.

Реализация

SLAs

Service Level Agreements define the reliability and capacity of service and are usually part of an agreement with a web site hosting company.

Are there specific terms that you will require? Think about:

Number of concurrent users on the site
Storage space required
Bandwidth per month
Percentage uptime

Add an action that you need to take to establish SLA metrics for your site.

SLA

Внутренние соединения

Include a back-end connection from the suggestions or add your own.

CMS databaseAuto-responder systemE-commerce paymentsStock control systemPermissions-based content

Connection

Безопасные соединения

A secure server and HTTPS encryption may be needed if you are handling:

Payment information
Logins and passwords
Sensitive information, e.g. financial, health or other personal details

Add notes about actions you will need to take about using a secure server.

Серверная платформа

Web sites can be implemented in a variety of ways. Choose from the suggestions or add your own.

Content Management System (CMS)Custom codedHosted on own serversHosted on third party servers

Platform

Поддержка браузера

What browsers will your site need to support?

It is difficult to support all browsers as technologies change. Many web sites declare older browser versions as unsupported.
Add included or excluded browsers and versions.

Browser

Форматы

Add information about the formats your site will need to support.

Think about:

Accessibility guidelines and requirements (e.g. WCAG guidelines to ensure sites are accessible a range of abilities)
Support for low-bandwidth users
'Adaptive' layouts for mobile devices
Target screen resolutions
Content ratings or age verification

Format

Тестирование

Регрессионное тестирование

You should carry out a basic regression testing after making significant changes to your site or the back-end technology, in case some disruption has occurred.

Think about:

How you will be notified of changes that should trigger regression testing (e.g. database upgrade, platform upgrade, revisions to the product catalog, changes to e-commerce, etc.)
Defining a basic set of regression tests that verify that your site is functioning correctly

Проверка ссылок

Links tend to go stale over time and need periodic testing. Add a note about on you will detect broken links.

Options include:

Providing a reporting function on your site
Manually testing against a schedule
Running an automatic link testing tool

Кроссбраузерное тестирование

You will need to test against your supported browsers, especially after updates. Add some notes about how this will be achieved.

Think about:

Maintaining your list of supported browsers
Notifications of updates, so that you can test new versions
Establishing a test platform with browsers installed
Cross-browser testing stacks & tools
HTML validation services

Отслеживание проблем

When performing tests, or receiving feedback on the technical aspects of the site, how will you collect and track issues?

Think about:

Capturing screenshots
Using mark-up software that lets users add comments to a site
Logging issues and their current status
Scheduling fixes
Logging changes and fixes against a site version or last-update date

Приемочное тестирование

What are the criteria for accepting the site?
How will this testing be carried out?
Who will do it?

Add some information about acceptance testing.

Юзабилити-тестирование

You will need to test the usability and user stories that the site should deliver.

Think about:

Having a representative panel of users
Organising supervised test situations
Preparing test scenarios and instructions
Analysing issues and making improvements
Analysing site statistics to see how users navigate
Analysing feedback from the site to make improvements to the design and navigation
Using software to support user testing

Обслуживание

Мониторинг

Your web site will need to be regularly monitored to ensure that problems are detected early.

Think about:

Monitoring outages and slow response with automated software
Monitoring for hacking or security breaches
Schedules for a 24x7 response if necessary

Add actions to establish monitoring and response for your site.

Динамический контент

If your site contains dynamic information such as a blog, a news feed, user forums or regular campaigns, how will these be updated and published?

Think about:

A publishing schedule
Who will do this
How it will be staged and checked before publishing
How obsolete information will be removed
Moderating user forums, cleaning up junk posts and managing users

Изменение управления

What will be your process for managing change on your website?

Think about:

How changes will be identified and logged
Who will do them and how often
How they will be tested
How they will be authorized for release
How they will be rolled out without disrupting the user experience

Add an action needed to establish change control.

Источники изменений

Identify the sources of change on your website.

Think about:

User feedback
Marketing campaigns
Changes in products and services offered
Improvements from analysis of usability feedback
Changes incorporate style or logos
Changes in your organization that need to be reflected in the web site

Add a source of change for your website.

Source

Дизайн и содержание

Каркас

How will you visualize your site structure and design?

You could use:

Wire-frame software
Graphics or block diagrams
Hand-drawn sketches
Sticky notes

Your design should show the flow of typical actions and focus on making these as simple as possible.
Add some notes about communicating your site layout and design.

How?

Деловые процессы

What business processes will your web site trigger? Who will do these, and how?

Think about:

Responding to inquiries
Fulfilling orders
Providing customer service
Providing product support & warranty services
Communicating with partners and channels

Add some notes about business processes that your web site will link to.

Process

Ресурсы и контент сайта

Content

Identify content and assets that you will need for your site. You can choose from the suggestions or add your own.

Partners & channelsTutorialsRatings and reviewsCase studiesProduct catalogueProduct & service descriptionsBrochures & data sheetsSpecificationsSkills & accreditationsTestimonialsDownloadsImagesVideosLogosOther

Общие функции

Особенность

You can choose from the suggestions or add your own.

Search functionNavigation & menusSocial media connectorsRegistration and loginUser account supportPermission marketingDiscussion forumsContact formsQuotation systemsReal-time chatAutoresponderseCommerceVideo or Flash® supportCookie opt-in complianceStorage of cookiesSite versioningApproval, publishing & rollbackOther

Общие страницы

Страница

Add as many generic pages as you will need. You can choose from the suggestions or add your own.

BlogNews and announcementsTerms and conditionsDistance selling regulationsPrivacy policyPermission marketing policyAboutStaff directoryContact detailsContact / enquiry formSupportCopyrights & trademarksPress CentreSite mapFAQsOther

Справочные сайты

Add references to sites that you like or dislike, with reasons.

Reference

Стиль сайта

What website site are you aiming at?

How will you brief the designers?
What kind of impression do you want to create in the first few seconds?
Do you want a casual and friendly site?
Do you want a professional, conservative business-to-business site?
Do you want a reliable business-to-customer site?

Add some notes about the style for your web site.

Style

Название сайта

Add the site name, if chosen. If not, then a site name based on preferred keywords should help with search engine optimisation.

Site name

Исследование ключевых слов

What keyword research has been done or needs to be done? What terms are your target audience searching for?

Selected keywords will be needed for page names, body text and alt text for images, which will help with search engine optimization.
Add some notes about keyword research for your site.

Требования

Этапы

What are the key milestones for your website project? Add a topic and target date for each milestone.

Think about:

Setting up the team
Agreement on content
Agreement on graphic design
Appointment of outsourced services
Completion of usability testing
Official launch
Maintenance running smoothly

Milestone

A/B testing

Will you use A/B testing?

A/B testing tests the effectiveness of marketing techniques rather than the functioning of the technology. You can use it for:

Testing colour, wording, graphics and layouts
Testing calls to action
Testing product positioning and targeting

Add some notes about A/B testing for your site.

Action

Will you use A/B testing?

A/B testing tests the effectiveness of marketing techniques rather than the functioning of the technology.

You can use it for:

Testing color, wording, graphics, and layouts
Testing calls to action
Testing product positioning and targeting

Add some notes about A/B testing for your site.

Пользователи

Add a persona

A persona is a type of user who may visit your site.

Think about:

Prospective customers or existing customers
Users ready to purchase
Users with a question or a problem
Users familiar with your industry
Users unfamiliar with your industry
Prospective partners or existing partners
Industry pundits, bloggers or the press

Add objective

What does or do 'Add a persona' be able to do on your web site?
What is your call to action for this persona?

Неудача

How might 'Add a persona' fail to 'Add objective'? What could go wrong?
You can add multiple topics here.

Процесс

Step

How will 'Add a persona' be able to 'Add objective'?

What are the steps in the normal (successful) process?
How will the user know they have succeeded?
You can add multiple topics here.

Привилегии

What privileges does 'Add a persona' need to 'Add objective'?

Do they need:

Login credentials?
A customer or account number?
An order number or reference number?
Proof of purchase?
Or some other privileges?

Причина

Why would 'Add a persona' need to 'Add objective'?
What would motivate them to do this?

Знания

How much will 'Add a persona' know about your products and services?

Источник

Where will 'Add a persona' arrive from?
Will 'Add a persona' arrive from a particular location?
Will this mean they need a particular landing page?

Think about:

Search engine results
Referrals from other sites
Response to a promotion
Response to an advertisement
Direct marketing mail
Redirection from other sites

Существующие пользовательские данные

Существующие данные

If you have existing marketing data about users and their needs, you can identify it or attach a file here.

Сегменты рынка

Market segment

Who are your target users?
Add a market segment that reflects specific users.

Заинтересованные стороны

Как вы будете общаться с заинтересованными сторонами

Responsible

How will you do the following?

Refine and agree the requirements
Deliver the collateral and materials
Brief designers
Obtain comments and feedback
Obtain approval for release

Роли

Add a stakeholder role. You can choose from the suggestions or add your own.

Approver
Client representative
User representative
Tester
Marketer
Designer
Copywriter
Customer services
Sales
Editor
Technology adviser
Developer
Systems Administrator

SEO специалист Каратаев Сергей

Дизайнер Валерия Гайдаш

Маркетолог Семенов Егор

Коммерческий директор Караулов Сергей

Научный руководитель Саламатов Денис

Арт-директор Фадеева Наталья

Руководитель проекта Головенко Евгений

Add a responsible person