Community Rituals
Engaging Prospects

Chef creates special meal or dessert.

Two residents - not sales team - greet
prospects by name on arrival.

After learning unique interests, send a follow-up
card from an appropriate resident club.

Learn from a family member of a favorite song
and have it playing at lunch or in one of the rooms.

For drivers, offer to pay their way to
an AARP driver's course hosted at
the facility. (Insurance Savings)

Prepare easy-to-read brochure that shows the simplicity
of car care, pet care, traveling, or such.

Show large map with push pins identifying frequent stops
for the facility bus/car. Ask prospect to put pins in places
they would like to get to frequently.

Provide a discount card to the local grocery store if prospect does not live in the neighborhood. They will be quick to use it and begin seeing themself with the freedom to shop.

Arrange for a Skype session on a big screen
with family members or another important
person. (Surprise would be best.)

Provide invitations to facility events focused on grandchildren.

If no learning events at the facility match interests in an amazing way, plan one or find one in the city. Help her get there.

Participating in music and movement classes can break down barriers and open communication.

After tour, prospect chooses a specific room,
dining table, parking spot, or mail box.

Prospect places birthday and favorite food
on the birthday chart.

Suggest bringing digital photos of home interior
and paint a mental picture of the room with their
furniture and art pieces.

Create a personal activity guide based on propect's
unique interests. Include community features like
walking paths, clubs, and neighborhood destinations.

Provide housewarming kit with invitations
for sending to friends.

Ask the leader of a club or activity to personally
invite the prospect to regularly participate.
(Prospect not asked to commit to move.)

Invite on a unique outing planned to engage
several prospects with several friendly residents.

Create a reservation on the spot for prospect to dine
again with two friends.

During tour, flip through several portraits of residents
and tell why they are "famous" at the community.

Place a conference call to a senior moving expert.

Provide discounted storage for several months
at a local self-storage unit.

Show a video about PODS moving/storage. Explain how moving has changed from a stressful experience to one that can take as long as one likes.