SOCIAL MEDIA

websites and applications that enable users to create and share content or to participate in social networking.

Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities.

Social media typically features user-generated content and personalized profiles.

An estimated 69 percent of Americans used social media as of 2018

Privacy problems

It changes lifestyle habits, and it is sleep disruption

Lacks emotional connection

Reduces Family Intimacy

Social networking (Facebook, LinkedIn, Google+).

Microblogging (Twitter, Tumblr).

Photo sharing (Instagram, Snapchat, Pinterest).

Video sharing (YouTube, Facebook Live, Periscope, Vimeo).

Most channels require significant lead time to yield an ROI. For example, content marketing works best over time after it has been able to yield backlinks and SEO traction.

Some channels yield quick results but not day in and day out. For example, influencer marketing can earn you quick results in terms of sales for low effort (though high cost). But those results don’t continue occurring over time. Instead, you earn sales on a per post basis, and often less each time it is posted.

Some channels are consistent but time consuming to dial in. For example, AdWords can produce consistent results for your brand, but it takes a while to master and earn specific placement.