Marketing Process
Quarterly Planning
Marketing asses marketspace, trends, and customer analysis for monthly themes.
Marketing creates content calendar integrating both Marketing Assesment & Jay's vision with content ideas for quarter
Marketing submits Blogs to Jay for approval
Jay Approves
Marketing develops & schedules content
Marketing Approves & Launches
Jay provides broad stroke
ideas to focus on
Jess:
• Educational Content including monthly theme blogs
• Monthly Planning
• Static Graphics
• Content Creation
Mallorie:
• Takes Jess's educational content and creates:
• Email
• SMS
• Social Videos
• Meta Ads
• Setup Discount on Shopify
• Campaign tracking/reporting
• Content Creation
Melissa:
• Strategy
• ClickUp Support
• Approvals Process
Monthly Breakdowns
Educational Blog
Email
1x per week
SMS
Bi-weekly
Social
1 static 1 video
per week
Blog
1x per week
(easier lighter support
blogs like recipes and
deeper dives)
Jess's Blog
Week 1:
Launch Blog
Social
video
Static