Market Research
METHODS

SURVEYS
most popular

qualitative research

online or via email delivery

easy and inexpensive

collect a lot of data quickly

straightforward analysis

INTERVIEWS
most insightful

in-person or video conferencing

one-on-one conversations

big benefits in understanding target customers

FOCUS GROUPS
most dangerous

carefully selected group of people

trained moderator leads discussions

expensive if done right

prone to errors if done cheap

biases

OBSERVATION
most powerful

ideal users engage with product/ competitor's product

company representative taking notes

less expensive than focus groups

no replacement for customer surveys and interviews