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Target1) MQL per quarter - Number of MQL per type (SMB, Ent, Telco)2) KPIsScope- DB expansion and optimization (buy quality lists)- Lead nurturing (lead scoring) - plan, schedule, segmentation, supporting inside sales cycles, - Marketing automation - SFDC, Marketo, Discover ORG, LeadSpace- Reporting- Lead gen aspect of all campaigns - event planning and management, webinars etc.Interfaces - Product marketing - get teh content and assets- event manager- SF admin- Sales dev manager- Program manager - very tight- online marketing / website managerSpec- in Boston

Objectiveshelp sales sell morecontribute to the thought leadership of the companyGoals1) Company revenue goals 2) KPIs- satisfaction- number of executed enablement sessions- blog traffic- linkedin traffic- speaking in events- Content delivery goalsScope- Sales tools- sales support- Content marketing - webinars, presentations, papers, articles, posts- competitive analysis, intelligence- social media strategy and presence- beig a thought leader - blog, social- Product content- messaging- ROIInterfaces -Events - submit speaking, - Marcom - bylibe opportunities, PR data, - Spec- in Israel