Kylie jenner

She is a business women who is known to be the youngest billionaire ever.

Kylie Jenner is not only a model but also a business women who sells makeup and skin care.

She is also self made meaning she ran the business without any help or off of anyone else's money

Her image is that she is an independent women who is capable of creating a successful business

She is a constant creator and advances her business in new ways.

Kylie jenner's cosmetics are obviously designed to make women look more attractive

With Kylie Jenner's story the makeup could make the consumer feel as though they are stronger as people because they buy and use her make up

With the trend of women being more stronger and can do the same thing as guys can this makes her more relatable to the consumer

She does giveaways on her makeup so the relationship between her and her fans feels more genuine

She has a social media that she uses so she can keep herself relevant and connected to her fanbase