Research Methodology
Sampling Process
Probability
Cross section,compuatable,projected to ppl
Non-probability
Cost less,quicker,reasonable
Research Objectives
Casual (Cause,effect)
Descriptive
Exploratory
Research Aproach
Experimental
Ethnographic
Observational
Research philosophies
Philosophies underpinning
Epistemology(how knowledge is established)
ontology(concerned with nature of reality)
perspective(from whose point of view)
post-postivist
Reject positivist,theories are reversible
Subjective, interpretation.(Humanistic,Qualitative)
Positivist
adapt realism,assumptions,goal advocate
Scientific, reality is stable and observable(Quantitative,experiments)
ontology
what is believed to be true
Epistemology
what is known to be true
Research methods
Primary
Quantitative
Experiment
Testing
Survey
Online,mail,telephone
Qualitative
PROJECTION
TECHN.
indepth interviews
Focus groups
Subtopic
Secondary
External
Published
material,Computerised
database,Syndicated
service
Internal
Ready to use,Requires
processing(Social Media data)
Research Process
identify Research Problem
report&evaluate
analyze
Collect data
inductive Research steps
Test hypothesis
Pattern
Observation
Deductive Research steps
(Top-bottom)
conformation
observation
Hypothesis
Theory
Why we do Research
build knowledge
contribute to human progress
understand the past
To emphasis with ppl
Self devlopment
What is Research
collect,analyze data to produce info.
Aim
business view
assessing situation, assessing competitive situation
Academic view
advance the state of knowledge and its application
To be familiar with aspect and practice of RM and technique/how to design/evaluate
