Lesson 5 Osterwalter on BMC

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IDEAL Problem Solving Template

Thomas Teepeにより

Cultural TP

Segundo Frigerioにより

Resource Map of TSU

Tomsk State Universityにより

Money

Samuel Anderson-McCoyにより

Osterwalder explaining the Business Model Canvas (YouTube Video)

The why of EACH Element (numbers provide the sequence/steps)

LEFT-SIDE (How are we going to do it? What do we need to create value)

9. Cost structure

The last step, in the logic of value creation

Truly the “bottom line”

That can be inferred by review of steps 6-8

CORE expenses

8. Key partners

YouTubers/social media influencers’ ability to build million-dollar businesses (on YouTube or Facebook etc.)

Social apps/gaming socialization

ECOSYSTEM of partners and stakeholders that can be leveraged upon

7. Key activities

Managing servers (e.g. Amazon/Google)

Marketing & sales, R&D

Typically a functional activity

EXCEL in the key activities

6. Key resources

Factories, intellectual properties, server farms/data centers (Google and the “Internet giants”) etc.

Crucial for success

To leverage on

ESSENTIAL resources to leverage on

RIGHT-SIDE (Which value, for who and how to delivering and capture value)

5. Revenue streams

Through which pricing mechanisms (e.g. auction or selling etc.)

Subscription mechanisms

What are they really willing to pay for?

REVENUE MODEL

4. Customer relationships-

Get/keep/grow customers (Steve Blank)

Machine-based or systems-based (automated)

People-based (customized)

High-touch vs Low-touch (e.g. John Naisbitt)

PERSONALIZATION

3. Channels

B2C, B2B, C2C etc.

Direct vs. indirect channels

Physical vs. digital channel

Tailored to each customer segment

REACHED

2. Value propositions

Different customers, require different value

Set of product and services to get the job done

OFFERING

1. Customer segments

Content-based businesses

Readers vs advertisers of newspapers

Which customers?

TARGETING

The Why of the ENTIRE Canvas

Visualization through an overview

Tangibility for a fuzzy concept

Common lingo

Business LOGIC (of value creation), the flow through a sequence of steps

Breaking the complex down to key components

The value proposition is the HEART of the canvas (lies at the center)

Adapted from: 12:35 to 18:15 of: https://youtu.be/RzkdJiax6Tw