Dayana Lorena Acuña Forero
Name of your organization
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La profesión del futuro
HISTORIA
If you win the investment or support that you need, where will you start?
1933: Se utiliza la hipnosis como terapia experimental
1920: Se crea el test de manchas
Siglo XX: nace el psicoanalisis
1622: Origen a la grafologia, carácter de las personas por su forma de escribir
Next steps
1600: Electroterapia
- What are the next steps in your plan?
- If you win support, where will you begin?
- If you don't, what is your backup plan?
Add the next step.
430 a.a: teoría de los 4 humores
Estudio del alma
Psicologia Psike, alma; Logos, Estudio
What are the key points in the implementation of your plan? How will you know that you are making real progress?
Think about:
- Signing key agreements and contracts
- Appointing new staff
- Completing development and design work
- Events and campaigns
- First production
- First sales
- First press coverage and reviews
Add a milestone.
ORIGEN
Investors will ask: how well do you know your customers and your market? Your business plan should show that you are targeting your market by well-defined segments and are focused on creating value for customers.
Siglo XX
Autores importantes
Add an organization that can compete with you, either now or in the future. Think about all alternatives that the customer may have, including doing nothing or addressing their problem in a completely different way.
Hans Eyesenk
Estudio las características de la personalidad
How will you compete effectively?
Add an element of your competitive strategy. Think about:
- Outperforming them on their strengths
- Outperforming them on their weaknesses
- Having a better value proposition
- Being different and difficult to compare
- Offering additional benefits
- Offering a better customer experience
Abraham Maslow
Psicología de las necesidades
Carl Rogers
Figura importante de la psicología humanista
Skinner
Teoría del acondicionamiento operante
What do the competitors do that is less attractive than your product or service?
Do they have:
- Higher pricing?
- Lower performance or unreliability?
- A complex proposition that is difficult to understand?
- A poor reputation for value?
- Poor customer service?
- An inconvenient location?
Sigmund Freud
Padre del psicoanalisis
What do the competitors do that is more attractive than your product or service?
Do they have:
- Better pricing or total cost of ownership?
- A more up-to-date design?
- Better performance and reliability?
- A good brand name and reputation?
- Good customer service?
- Additional benefits?
Ramas de la psicologia
Neurociencia y psicobiologia
Psicología de las organizaciones y del trabajo
Psicología social, ambiental y comunitaria
Epistemologia e historia de la psicologia
Psicología de la sexualidad
Psicología militar
Psicología jurídica
Evaluación, medición y estadística
Psicología de la salud
Psicología educativa
Psicología de la familia
Desarrollo humano y ciclo de vida
Psicología clinica
Psicología del deporte y ejercicio
Psicología de atención de las emergencias y desastres
Analisis experimental de la conducta
Procesos psicologicos basicos
Psicología del consumidor
Psicología del transito y seguridad vial
Psicología experimental, para estudiar la mente humana se requiere de experimentos y bases científicas
About your market position
What market position are you aiming at?
Think about:
- What segment you target
- How you compete
- Your 'brand values' - what you are known for
- Your visibility in the market
- How your competitors regard you
- How your positioning needs to change
Freud: Reprimimos recuerdos, pensamiento y sentimientos
Wilhem Wund
Padre de la psicología
Add some key points about the industry you are working in.
- What industry sector are you competing in?
- What are the characteristics of this sector?
- What kind of changes or trends are happening?
- What are the driving forces for change?
- Which parts are growing or shrinking?
PROSPECTIVA
Describe the vision and the opportunity that the plan is based on.
The investor's question you answer here is Where are you headed, and why?
Mejoramiento clima laboral
mayor acompañamiento y tratamiento a xenofobicos
esencial para diferentes áreas y tratamientos
Gestión ambiental
Conocimiento acerca de la realidad social
Solucionar problemas academicos y conductuales
