Types of target

Characteristics

Objective- to develop a value proposition

capture a relatively small number of buyers, remains for a long time (Homogeneous buyers)

strategy - to capture a clearly defined target market

example: ‘Sensodyne for sensitive teeth’

Analyse

Disadvantages

is not suitable for small companies and for the companies that intend to grow

Advantages

relatively ease of managing

increased brand loyalty

less competition

targeted market has homogeneous buyers with identical needs

Characteristics

appear in the whole market

capture the whole consumer base,really price sensitive (Heterogeneous buyers)

The objective - to reach the maximum number of consumers as possible

applies intense advertising and promotion

Example: Coca-cola

Analyse

Disadvantages

high advertising and promotional costs

high level of competition

Advantages

enjoy high returns

easy to identify a product’s marketing strategy

reduce economies of scale

What the hell!!!
Thereis no informarion in SB

Reasons:

Does not exsist in nature

Wrong term