Hofstede dimensions
UNITED KINGDOM
Comparison
Power distance UK 35 Russia 93
Individualism UK 89 Russia 39
Masculinity UK 66 Russia 36
Uncertainty avoidance UK 35 Russia 95
Long term orientation UK51 Russia 81
Indulgence UK 69 Russia 20
Dissononce zones
Power distance
Individualism
Uncertainty avoidance
Indulgence
Masculinity
Recomendations
Power distance is relatively low compared to Russia, which means that questioning higher ranked staff members' decisions is generally tolerable and should be used
You could benefit more from having a higher long term orientation in the long run which will help you adapt better to the ever-changing life conditions
Having a low uncertainty avoidance enables you to try out new things and not be restrained by your fears of ambiguity, which could prove to be useful in your success
Power distance
At 35 Britain sits in the lower rankings of PDI – i.e. a society that believes that inequalities amongst people should be minimized. Interestingly is that research shows PD index lower amongst the higher class in Britain than amongst the working classes
Individualism
At 35 Britain sits in the lower rankings of PDI – i.e. a society that believes that inequalities amongst people should be minimized. Interestingly is that research shows PD index lower amongst the higher class in Britain than amongst the working classes
Masculinity
At 66, Britain is a Masculine society – highly success oriented and driven.Critical to understanding the British is being able to ‘’read between the lines’’ What is said is not always what is meant. In comparison to Feminine cultures such as the Scandinavian countries, people in the UK live in order to work and have a clear performance ambition.
Uncertainty avoidance
At 35 the UK has a low score on Uncertainty Avoidance which means that as a nation they are quite happy to wake up not knowing what the day brings and they are happy to ‘make it up as they go along’ changing plans as new information comes to light.
Long term orientation
With an intermediate score of 51 in this dimension, a dominant preference in British culture cannot be determined
