Charles Sanders Peirce (1839-1914)
Who was?
scientist, logician and philosopher
was early recognized as "one of the great figures in the history of semiotics"
SEMIOTICS
Study of human and nature signs
THE PEIRCEAN MODEL
Charles Sanders Peirce made his own model of the sign
Three composed of signs
Representament
The form of the sign
Interpretant
The sense of the sign in the mind
Object
That which the sign refers to
A famous man known as:
The father of pragmatics
Pragmatics is the branch of linguistics dealing with language in use and the contexts in which it is used