Kategoriak: All - voice - audience - mission - location

arabera 11IFranklin 11IFranklin 6 years ago

304

Social Media

Channel 4 aims to reach a younger audience, specifically those aged 16 to 28, regardless of gender. They employ a "Voice Of God" narration style, typically featuring a middle-aged, highly informative voice.

Social Media

CONVENTIONS OF CHANNEL4

Voice Over

'Voice Of God'
Someone middle-aged
Highly informative

Target Audience

Either gender
Younger generation
16-28 year-olds

Interviews

Informal
Allows personal relationship to be created

Presenter

Friendly & confident
Can connect with audience

Logo

Top right/left hand corner
Adds recognition

Hashtag

Appeals to younger generation
Advertising
Shown in opening title or at beginning of documentary
Documentary can be shared across many platforms via the hashtag

Location

Everyday life, makes it more personal
Public places such as schools, hospitals and work places

Channel 4's Mission Statement

Channel 4 want to document subjects that aren't as commonly spoken about, they have a mass audience who could make a difference.
'Channel 4 will continue to encourage documentaries with social purpose, personal authorship and an international perspectve'