Ex Google Earth creators
funded their own company

Pokémon Go's funders created
their own Startup within Google
using their experience working on
Google Earth

Ex Google Earth creators
funded their own Massive
Multiplayer Online. This
gave them more insight
on massive collective games

Ex Google Earth creators
funded their own AR game. This
gave them more insight
on AR

IT ALL STARTED AS
AN APRIL'S FOOL

Battery and accesories
sales rose because of
Pokémon Go

a

Stores started
offering discounts
for those with the app

Biggest US Ranking
mobile game

Nintendo shares went up overnight
Few people knew Niantic had nothing
to do with Nintendo

Impact on society had negative effects:
Robberies, deaths and accidents

THE GOOD

THE BAD

THE FACTS

Helped many autistic and
Asperger children leave
their home

Society's physical effect
rose 26% thanks to walking

Procrastination and not paying
attention to tasks are a problem
to players and society

Visitors to parks or musems augmented,
Raise funding had a new way to attract people

CREATED BY

LEONARDO J. MONGE

POKÉMON GO IS A SOCIAL SUCCESS THAT COMBINES MEMORABLE EXPERIENCES OUTSIDE YOUR HOME WHILE THE GAMIFICATION COMPONENT IS CLEARLY ACTIVE ALONG THE WAY.

DESPITE SOME BAD SITUATIONS SOME PLAYERS EXPERIMENTED, THE OVERALL EXPERIENCE BRINGS A NEW WAY OF HAVING FUN WHILE LEARNING OR IMPROVING SOCIAL RELATIONSHIPS