Coca-Cola's marketing strategy

It is an American multinational company located in Atlanta, Georgia. It specializes in the production, distribution and sale of soft drinks.

Coca-Cola's marketing strategies help the company to position itself as the most popular with high quality product brands in international markets.

1-Coca-Cola's marketing at a digital level

Coca-Cola has created its website to market its products. The content that the website toast nowit is organizing to facilitate the optimization of information in search engines.

2- Execution channels of Coca-Cola's marketing strategy.

The company has managed to improve it's marketing techniques, using the Internet by the company in the promotion of branded products with the aim of increasing its market, basing most of its marketing activities on that platform.

3-New marketing strategies

Traditional marketing methods are being phased out through new marketing strategies due to dynamic advances in technology, especially in the telecommunications sector.

4-Consumer Motivation

The company values its valued customers and, as such, works 24 hours a day to ensure that it earns the loyalty of consumers, in addition to sponsoring it is participating in various activities.

5-Harmonious operation of the entire department

Everyday in the Company have an efficient work relationship exists between the various components of the business system in production, sales, procurement, logistics and marketing

6-social media

It uses many different media, such as its official website, Twitter, Facebook, YouTube and some others, but also online newspapers and magazines to promote the brand.

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