Marketing Mix
Pricehow much consumer will pay, pricing strategies
Placelocation and distribution channels from which product can be obtained
4 P's for SERVICE SECTOR
Peopleuse of human capital (employees)
Processsystems used to deliver product
Physical Evidenceallows consumer to make a judgment on organization
Packaginglook of a product
Productcharacteristics of product or service being offered (e.g USPs)
Promotionhow the product is communicated to consumers
LIMITATIONS
Costbusiness needs sufficient financial resources
Competitionrival businesses will try to gain sales
New Technologye.g. use of internet to start 'viral' campaigns