Information for Communication
What is Information
Types of Neural-cultural information
Enacted information
Subactivities, institutions themselves fully exist only when human beings use their knowledge and experience to enact the institutions in real time. Thus, enacted information can occur in isolation or in social contexts, where it becomes a part of the larger texture of social behaviour.
topic
Expressed Information
embodied neural-cultural information consists of the pattern of organization of communicatory scents, calls, gestures, and ultimately, human spoken language used to communicate among members of a species and between species.
Types of Exosomatic Information
Recorded Information
Recorded information is communicatory or memorial information preserved in a durable medium. The use of symbols is primary to human beings and constitutes a powerful and extensively used capacity on our part.
Embedded Information
Embedded information is not limited to earlier cultures, however. Quite the contrary, the impact, in embedded information, of the current human cultures on the planet is beyond measure. Every building, every object, every ploughed furrow that human beings have left on the planet is a kind of embedded information
Media Literacy
Key Concepts of Critical Thinking
1. Critical thinking is a productive and positive activity
2. Critical thinking is a process, not an outcome
3. Critical thinking can be triggered by positive events as well as negative ones
4. Critical thinking involves feelings as well as reasons
Components of Critical Thinking
1. Questioning Assumptions
2. Detecting Bias
3. Analyzing Context
4. Seeking Alternative Points of View and Sources of Information
Five Phases of Critical Thinking
Phase 3: Exploration
Phase 4: Finding Alternatives
Phase 5: Integration
Phase 1: Trigger Event
Phase 2: Appraisal
Intercultural Communication
Culture
Culture is about how a group of people coordinate meaning and action among themselves. They do this through institutions such as religious, political and economic systems as well as family and other social structures. Underlying to these are the habits of how the world is perceived and how it is experienced.
People
Senders
Receivers
Intermediaries
Barriers and Challenges
Personal attributes
Environmental factors
Information Background
Language
Literacy
Infrastructure
Poverty
ICT for the Communication for Information
Social Media
social media n. websites and
applications which enable users to
create and share content or to
participate in social networking
Types of Social Media
⚫ Social network sites
⚫ Media sharing sites
⚫ Social bookmarking sites
⚫ Instant messaging applications
ICT
Which ICT is Used?
Internet
Television
Telephone
Mobile
Fixed line
Radio
Computer networks (Wired or wireless)
Satellite communication…
Who uses ICT?
Children
⚫ Teenagers
⚫ Young Adults
⚫ Adults
⚫ Middle Aged
⚫ Elderly
⚫ Urban
⚫ Rural
⚫ Literate
⚫ Illiterate
⚫ Rich
⚫ Poor
WSIS
Declaration of Principles
Our challenge is to harness the potential of
information and communication technology to
promote the development goals of the
Millennium Declaration, namely
⚫ the eradication of extreme poverty and hunger;
⚫ achievement of universal primary education;
⚫ promotion of gender equality and empowerment
of women;
⚫ reduction of child mortality;
⚫ improvement of maternal health;
Literacy to Transliteracy
Literacy
Critical Literacy
the ability to decode the ideological
dimensions of texts, institutions, social
practices and cultural forms such as
television and film in order to reveal
their selective interests
Functional Literacy
the technical mastery of particular skills
necessary to decode simple texts such
as street signs, instruction manuals, or
the front page of the newspaper
Cultural Literacy
acquiring a knowledge of selected works of
literature and historical information
necessary for informed participation in the
political and cultural life of the nation
Transliteracy
“the ability to read, write and interact
across a range of platforms, tools and
media from signing and orality through
handwriting, print, TV, radio and films, to
digital social networks.”
Evaluation of Messages
Text
Referential Messages
Having reference (to something);
belonging to, or of the nature of, (a)
reference; containing a reference or
references, etc.
Discursive Texts
A discursive text presents and discusses
issues and opinions. The purpose may
be to convince or persuade someone
that a particular course of action is
important or necessary, or simply to
present all sides of an argument.
Informative Texts
advises or tells the reader about something.
These could include:
• A newspaper article giving information, eg about
healthy eating or environmental issues.
• A website giving information, eg details of local clubs
and societies.
• A handout from school, eg information about exam
timetables or school trips.
Evaluation
Comprehensibility
Acceptability
Attractiveness
Relevance
Organisation
Credibility
Language