MERCHANDISING
Chained process
Techniques, strategies, tactics
Intermediaries
Merchant
Activities
Know the product
Product sales techniques
Establish relations with suppliers, manufacturers, and retailers(offers).
Market study
Analyze results
Retailers
Guarantees compliance of the objectives: - optimal business results - generate the sale
Generates profits
Sales plan
To take account:
Good practices - SUCCESS
Adequate and clean shelf
Avoid shortage in display and point of sale
Merchant: presentation and avoid empty spaces.
Data: optimization of results and communication.
Data collection and analysis: activity, sale and observation(continuous improvement) - frequented.
Audit: special report carried out periodically.
Capture attention: visualle attract the consumer.